Challenge

A leading Canadian dairy brand was struggling with fragmented campaign management across multiple Walmart Connect product lines. They needed a cohesive commerce media strategy to drive brand awareness and increase new-to-brand acquisition while maintaining profitability.

Solution

We developed a unified category strategy that integrated Sponsored Products, Display Ads, and Video campaigns. Leveraging first-party shopper data, we optimized for new-to-brand conversions and cross-category visibility across Amazon, Walmart, Instacart, and Voila.

Results

• • Achieved 5× return on ad spend within the first quarter
• • Increased new-to-brand sales by 30% compared to the prior period
• • Reduced cost per acquisition by 22% through bid optimization
• • Expanded product visibility across three key dairy subcategories

Key Learnings

• • Category-level strategy outperforms SKU-level optimization in CPG
• • Video ads drive 2.3× higher engagement in grocery and dairy categories
• • Sequential targeting based on shopper behavior increases conversion efficiency

Challenge

A global consumer electronics company sought to scale its marketplace advertising across Amazon US, UK, and EU while maintaining brand consistency and profitable ROAS across diverse product lines.

Solution

We implemented a multi-market commerce media framework, integrating localized PDP optimization, A+ creative, and ongoing campaign automation. Continuous testing across Sponsored Products, DSP, and Display Ads ensured balance between reach and return.

Results

• • Managed $1.3M+ ad spend generating $5.2M+ in attributed sales
• • Delivered 7× average ROAS (range 4×–10× across markets)
• • Increased conversion rates by 18% through creative standardization
• • Established a scalable campaign structure now active in five global markets

Key Learnings

• • Localization consistency improves both ad performance and brand equity
• • Multi-market ROAS improves when PDP creative and audience data are synchronized
• • Long-term optimization yields stronger cumulative ROAS than short-term bursts

Challenge

A national juice manufacturer faced declining ROAS and inconsistent brand presence across Amazon, Walmart, and Instacart. Product listings were incomplete, and ad spend was fragmented across teams.

Solution

We restructured their commerce media approach through content standardization, enhanced PDP creative, and centralized campaign management. Budgets were aligned to high-velocity SKUs, and cross-platform measurement frameworks were introduced.

Results

• • Drove $3.6M+ in attributed sales on $585K ad spend
• • Achieved 5.6× average ROAS, peaking at 8.3× on seasonal campaigns
• • Reduced cost per new-to-brand sale by 20%
• • Improved digital shelf visibility across Amazon and Walmart by 15%

Key Learnings

• • Unified content and media management drives sustainable ROAS gains
• • Regular content audits preserve listing accuracy and algorithmic favorability
• • Taxonomy-led categorization improves targeting and keyword efficiency

Challenge

A UK-based breakfast cereal brand sought to launch and scale its commerce media programs across Amazon UK and EU with limited historical performance data and under-optimized content.

Solution

We deployed an end-to-end launch plan integrating PDP optimization, A+ content development, and targeted Sponsored Product campaigns. Creative assets were localized, and performance analytics guided bid and placement strategy.

Results

• • Delivered 5× ROAS within the first 90 days
• • Increased organic share of voice by 27% through enhanced content
• • Improved product-level conversion rates by 14%
• • Established framework for ongoing cross-market campaign replication

Key Learnings

• • Optimized creative alignment accelerates early-stage campaign ROI
• • Category benchmarking enables smarter bid scaling
• • Rapid test-and-learn cycles shorten time-to-performance in new markets